Analytics Governance & Data Quality Framework.

Learn how to audit, validate, and troubleshoot existing GTM and GA4 tracking setups with a structured approach. This practical guide walks you through identifying duplicate or missing events, checking Data Layer values, validating tags and parameters, inspecting GA4 requests, reviewing consent behavior, and finding where tracking problems originate.

Designed to help you move beyond simply building tracking, the guide focuses on understanding what is already implemented, verifying that the data is accurate, and knowing where to investigate when something goes wrong.